How Moms Are Reacting to Frida Mom’s Powerful Postpartum Ad

However, if you watch it?

You may feel uncomfortable—but not for yourself. You will feel empathy for the mom as she struggles to care for her newborn baby, while also recovering from the aftermath of childbirth. It’s messy, painful, exhausting, overwhelming and of course, beautiful, too. As mothers of all ages across the country caught a glimpse into this mom’s postpartum health journey, many had visceral, emotional reactions—being instantly brought back to that sleepless learning curve of becoming a parent.

And, like Frida Mom—they don’t want to be silenced. In fact, they want to see more vulnerable and candid commercials like this one that displays the realities of motherhood.

Here, their powerful voices unite.