Leveraging Shopify Analytics to Drive Sales and Improve Customer Experience

Shopify, the juggernaut supporting over 1.7 million online enterprises, is more than just an e-commerce haven. It’s a busy marketplace where success hinges not only on a visually stunning website but also on deciphering the cryptic patterns of consumer behaviour. Here is where Shopify Analytics enters into the fray. Within this feature are tools to track and monitor insights, dissecting every nuance of a store’s performance, from products to sales, marketing, purchasing behaviour, and customer feedback.

In a digital world where you can expect to attract customers only by your product’s image and description, Analytics becomes the discerning eye, separating the big players from the underdogs. But how can you leverage Shopify Analytics to help you promote your business? Read on

How to Access Shopify Analytics

Shopify Analytics can be found on all Shopify plans, from Basic to Plus. From your Shopify admin dashboard, you can access Shopify Analytics by clicking on Analytics in the left sidebar. An overview of your store’s key metrics, such as total sales, online store sessions, conversion rate, average order value, and returning customer rate, will be displayed.

But the actual journey starts when you dive into the detailed reports – a section divided into four components:

  1. Overview: A panoramic view of your store’s performance, spanning different periods and channels.
  2. Finances: Being the fiscal command centre, it reveals revenue, profit, taxes, discounts, and the financial heartbeat of your enterprise.
  3. Acquisition: This shows you the data on how customers find your store. Is it through traffic sources, landing pages, or referrals?
  4. Behaviour: The dynamic interaction between your customer and the store, such as online sessions, page views, add-to-carts, and checkouts, are displayed as comprehensive metrics.

In addition, you can click on the Create custom report button at the top right corner of the Analytics page, choosing from various metrics to build your own report based on your specific needs and goals.

How to Use Shopify Analytics to Improve Sales and Customer Experience

Shopify Analytics is a critical tool for any Shopify e-commerce entrepreneur. In the right hands, it can define the lines of business success. Here’s a glimpse into how you can use it to shape the fate of your online store:

  1. Increase Conversion Rate: Analytics discloses not only numerical data but also the concealed areas where conversions flourish or wither. Using this data, you can iterate and optimise your Shopify to get better results.
  2. Boost Retention: Loyalty is a tangible asset, not a conceptual one. By identifying repeat buyers, analytics empowers you to incentivise, maintain, and reignite waning relationships.
  3. Amplify Referrals: Analytics identifies your top brand advocates so you can encourage referrals, focus on potent channels, and let your brand echo through 
  4. Improve Customer Satisfaction: With Shopify Analytics, you can measure how satisfied your customers are by using metrics such as Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), or Customer Effort Score (CES) to gauge their likelihood of recommending your store or buying from you.

The Bottomline

Shopify Analytics isn’t just a tool; it is the eminent guide to achieving success in the e-commerce industry. In the hands of a discerning merchant, it can transform an online store into a digital empire, where each choice contributes to the expansion and satisfaction of customers. The aphorism “knowledge is power” has never been truer than in the world of Shopify.

Want to unlock the full potential of your Shopify domain in the UK? Pluro is a Shopify agency London businesses and e-commerce merchants frequent for their expertise in tailored web solutions.